Worlds Largest Post it StopMo Animation
I saw this post it stopmotion a couple of days ago and i thought it was beautifully done, so I have to share it with you, hope you enjoy this.
As part of an advertising campaign for Melissa, a new shoe store in Sao Paulo, Brazil, the shoe brand partnered up with 3M to get 350,000 Post-its to create an animated stop motion video — the largest one to ever use so many sticky notes.
With a theme of “the power of love,” the public was invited to leave their own love messages on the Post-its while the animators worked vigorously to move the notes around to create an animation.
What the 25 animators end up with is a colorful animation that features elephants, balloons, flowers, and all sorts of hypnotic patterns that have a pixelated aesthetic. I might not be a shoe freak, but I love Post-its and this video is mesmerizing.





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